2024

Accelerate Opportunity

Entrant

Gravity Global

Category

Marketing - Transportation

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Embraer faced significant challenges, including achieving stand-out in a communications landscape saturated with sustainability claims, distilling complex engineering topics into engaging short films of 1-2 minutes, and bringing their engineering concepts and innovations to life using cutting-edge animations and filming techniques across multiple episodes within specific budget constraints.

The objective was to strategically establish and bring to life a clear and differentiating positioning for Embraer in the commercial aviation market, addressing the airline industry within the ‘We live for the challenge’ ethos of their overarching group brand. This involved establishing ownable competitive territory against main rivals such as Boeing & Airbus and identifying key differentiators that influence purchase decisions in the long-term buying cycle (typically 3-8 years) relevant to all global markets.

Additionally, the objective was to enable dynamic storytelling that adapts to a sector undergoing change, and to build a brand campaign platform that lives for the long term, shifting between themes to reflect the brand and remain relevant for communications activity throughout the funnel from brand awareness to demand.

 
2024
The Largest Patch Producer in the World
Achievement

Entrant

World Emblem

Category

Achievement - Achievement in Business Development

Country / Region

United States

 
2024
EDGE Strategy: Real. World. Change
Marketing

Entrant

Gravity Global

Category

Marketing - Best Content Marketing Campaign

Country / Region

United Kingdom

 
2024
Embraer Incredible Journeys: Canada
Video

Entrant

Gravity Global

Category

Video - Documentary

Country / Region

United Kingdom

 
2024
Customers Over Celebrities
Customer Service

Entrant

Toco Warranty

Category

Customer Service - Automotive

Country / Region

United States

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