2024
Entrant Company
Category
Client's Name
Country / Region
Embraer faced significant challenges, including achieving stand-out in a communications landscape saturated with sustainability claims, distilling complex engineering topics into engaging short films of 1-2 minutes, and bringing their engineering concepts and innovations to life using cutting-edge animations and filming techniques across multiple episodes within specific budget constraints.
The objective was to strategically establish and bring to life a clear and differentiating positioning for Embraer in the commercial aviation market, addressing the airline industry within the ‘We live for the challenge’ ethos of their overarching group brand. This involved establishing ownable competitive territory against main rivals such as Boeing & Airbus and identifying key differentiators that influence purchase decisions in the long-term buying cycle (typically 3-8 years) relevant to all global markets.
Additionally, the objective was to enable dynamic storytelling that adapts to a sector undergoing change, and to build a brand campaign platform that lives for the long term, shifting between themes to reflect the brand and remain relevant for communications activity throughout the funnel from brand awareness to demand.
Entrant Company
Dr. Prasanth Kamma
Category
Information Technology - IT Future Leader of the Year
Country / Region
United States
Entrant Company
eBay
Category
Achievement - Achievement in Customer Satisfaction
Country / Region
United States
Entrant Company
TRUGlobal
Category
Business Technology Solutions - Best Technical Support Strategy & Implementation
Country / Region
United States
Entrant Company
Henkel AG & Co. KGaA
Category
Business Technology Solutions - e-Learning Solution
Country / Region
Germany