2024

Accelerate Opportunity

Entrant

Gravity Global

Category

Marketing - Business to Business

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Embraer faced significant challenges, including achieving stand-out in a communications landscape saturated with sustainability claims, distilling complex engineering topics into engaging short films of 1-2 minutes, and bringing their engineering concepts and innovations to life using cutting-edge animations and filming techniques across multiple episodes within specific budget constraints.

The objective was to strategically establish and bring to life a clear and differentiating positioning for Embraer in the commercial aviation market, addressing the airline industry within the ‘We live for the challenge’ ethos of their overarching group brand. This involved establishing ownable competitive territory against main rivals such as Boeing & Airbus and identifying key differentiators that influence purchase decisions in the long-term buying cycle (typically 3-8 years) relevant to all global markets.

Additionally, the objective was to enable dynamic storytelling that adapts to a sector undergoing change, and to build a brand campaign platform that lives for the long term, shifting between themes to reflect the brand and remain relevant for communications activity throughout the funnel from brand awareness to demand.

 
2024
Top Entrepreneur in the Nutraceutical Industry
Entrepreneur

Entrant

Makers Nutrition

Category

Entrepreneur - Health Products & Services

Country / Region

United States

 
2024
BigID’s AI Capability
Business Technology Solutions

Entrant

BigID

Category

Business Technology Solutions - Artificial Intelligence / Machine Learning Solution

Country / Region

United States

 
2024
Arshey Patadia, Product Manager
Achievement

Entrant

Laser Components Detector Group Inc.

Category

Achievement - Achievement in Science or Technology

Country / Region

United States

 
2024
Leading with Vision
Marketing

Entrant

smbteam.com

Category

Marketing - Marketing Agency of the Year

Country / Region

United States