Bellmont Partners Uses Integrated PR and Marketing to Expand Malco’s Brand Presence and Support Business Growth

Bellmont Partners has worked with Malco Tools, one of the nation’s leading manufacturers of high-quality specialty hand tools for the HVAC and building construction trades, since 2017. Malco, based in Annandale, Minn., is approaching its 75th year in business and is 100% employee-owned.
Malco’s in-house marketing team is small but mighty, covering a variety of marketing needs from new product launches to internal communications and more. As the company plans for future growth and expansion into new markets, it turned to Bellmont for support, needing assistance from an experienced yet nimble PR agency with manufacturing expertise.
Before partnering with Bellmont, Malco’s marketing team was adept at pursuing the traditional marketing channels it had used for years, but ready to scale efforts to maximize its presence online with more complex, strategic approaches to reach new markets and end-users.
Today, we work closely with Malco to take a more holistic approach to marketing communications, covering a wide array of communications, including brand messaging, media relations, paid and organic social media, internal communications, external communications to sales reps, customers and end-users, crisis communications support and more.
Working with a trusted marketing partner for brand research and paid print and digital media tactics, Bellmont helps ensure a consistent and cohesive integrated marketing communications strategy across all platforms and markets, focusing on three main objectives:
• Build on Malco’s strong foundation
• Support Malco’s future growth
• Focus on Malco’s culture
As an extension of Malco’s team and long-time strategic communications partner, Bellmont deeply understands the company’s goals, values and vision, and has become a trusted partner as the company transitions from a niche, family-owned business to a nationally-recognized tool brand. Every step of the way, we’ve been with Malco to provide strategic counsel on navigating internal changes, launching new products, and reaching new audiences with changing demographics.
Now, the Malco marketing team is investing in its talent and technology, ramping up the size of its team to tackle new strategic opportunities and sophisticated marketing tactics. As a result of our combined work, Malco has continued to grow the business year-over-year.