2024

Accelerate Opportunity

Entrant Company

Gravity Global

Category

Creative - Best Marketing Campaign

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Business Challenges and Program Objectives

Challenges.

• Achieving stand-out in a communications landscape saturated by sustainability claims.
• Distill complex engineering topics into short 1-2 minutes engaging films.
• Bring to life Embraer’s engineering concepts & innovations using cutting-edge animations / filming techniques across multiples episodes all within specific budget constraints.

Objectives.

The task was to strategically establish, and bring to life, a clear and differentiating positioning for Embraer in the Commercial aviation market – addressing the airline industry – that sits within the ‘We live for the challenge’ ethos of their overarching ‘group’ brand.

1. Establishing ownable competitive territory against the main rivals – Boeing and Airbus
2. Identifying that key differentiator distinguishing Embraer and influencing purchase decisions in the long-term buying cycle (typically 3-8 years), which has relevance to all global markets
3. Through the positioning, enable dynamic story telling that adapts to a sector undergoing change
4. Build a brand campaign platform that live for the long term and shift between themes to reflect the brand, and remain relevant for comms activity right through the funnel brand to demand.

 
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Entrant Company

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Category

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Country / Region

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Entrant Company

smbteam.com

Category

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Country / Region

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Entrant Company

Toco Warranty

Category

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Country / Region

United States

 
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Entrant Company

The Connor Group

Category

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Country / Region

United States