2024

Accelerate Opportunity

Entrant Company

Gravity Global

Category

Creative - Best Digital Campaign

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Business Challenges and Program Objectives

Challenges.

• Achieving stand-out in a communications landscape saturated by sustainability claims.
• Distill complex engineering topics into short 1-2 minutes engaging films.
• Bring to life Embraer’s engineering concepts & innovations using cutting-edge animations / filming techniques across multiples episodes all within specific budget constraints.

Objectives.

The task was to strategically establish, and bring to life, a clear and differentiating positioning for Embraer in the Commercial aviation market – addressing the airline industry – that sits within the ‘We live for the challenge’ ethos of their overarching ‘group’ brand.

1. Establishing ownable competitive territory against the main rivals – Boeing and Airbus
2. Identifying that key differentiator distinguishing Embraer and influencing purchase decisions in the long-term buying cycle (typically 3-8 years), which has relevance to all global markets
3. Through the positioning, enable dynamic story telling that adapts to a sector undergoing change
4. Build a brand campaign platform that live for the long term and shift between themes to reflect the brand, and remain relevant for comms activity right through the funnel brand to demand.

 
2024
Digital Transformation (IoT) Expert in Smart Manufacturing

Entrant Company

Deep Manishkumar Dave

Category

Information Technology - Manufacturing

Country / Region

United States

 
2024
Sappi's Sustainable Legacy: The Transformative Power of Trees

Entrant Company

Matter Communications

Category

Sustainability - Enviromental Sustainability / Others:____

Country / Region

United States

 
2024
Customers Over Celebrities

Entrant Company

Toco Warranty

Category

Customer Service - Training / Knowledge-Based

Country / Region

United States

 
2024
Thorne's Global Brand Campaign: Build to Last

Entrant Company

Thorne

Category

Marketing - Best Partner Marketing Campaign

Country / Region

United States