2024

Crafting Elegance: The Pagani Residences Campaign

Entrant

Snaplistings

Category

Marketing - Best Brand Experience - Consumer

Client's Name

Country / Region

United States

The Pagani Residences project in Miami, introduced their project to the world with a curated experience for their Pagani car collectors spearheaded by Snaplistings and Development Marketing Team. The Collector's Campaign stands as a paragon of how luxury branding can transcend the physical to meld seamlessly with the digital, creating an unparalleled brand experience. This initiative, masterminded by Senior Account Manager Carl Lorins, was not just about unveiling a property but about inviting Pagani owners into a legacy woven from the threads of innovation, artistry, and timeless design. The essence of this campaign was captured in the meticulously hand-drawn sketches (by Creative Director Sophie Schneider) of the Pagani Residences, each signed by Horacio Pagani himself, symbolizing the pinnacle of craftsmanship and elegance.

However, the journey into the Pagani ethos did not end with the tangible. Embedded within these gift boxes was a QR code, a portal that led Pagani owners to a meticulously crafted digital experience. This sign-up page was adorned with hand-drawn renders of Pagani cars, brought to life through subtle animations that illustrated the symbiosis between the architecture of Pagani automobiles and the Pagani Residences. This digital layer added a dynamic dimension to the brand experience, deepening the narrative by showcasing how the principles of design and excellence in Pagani cars translate into the living spaces of the Pagani Residences. The connection between the physical sketches and the animated digital experience underscored the Pagani legacy's extension from the roads to the realm of luxury living.

Credits

CEO / Snaplistings
Erica Sachse
Creative Director / Snaplistings
Sophie Schneider
 
2024
Samsung Performing Arts Theater, Circuit Makati: Venue Grant Program
Marketing

Entrant

Samsung Performing Arts Theater at Circuit Makati, an Ayala Land Estate

Category

Marketing - Marketing / Others:___

Country / Region

Philippines

 
2024
Leading the Charge: Reclaim Energy’s CO2 Heat Pumps Slash Emissions and Shaping Industry as Government Changes Policy
Sustainability

Entrant

Reclaim Energy

Category

Sustainability - Sustainable & Climate-Friendly Products

Country / Region

Australia

 
2024
Harshavardhan Nerella - Senior Cloud Engineer
Information Technology

Entrant

Harshavardhan Nerella

Category

Information Technology - Technical Professional of the Year

Country / Region

United States

 
2024
Cartera Health - Innovating to Empower Extended Care
Company & Organization

Entrant

Cartera Health

Category

Company & Organization - Veteran-Owned Business of the Year

Country / Region

United States