2024

Crafting Elegance: The Pagani Residences Campaign

Entrant Company

Snaplistings

Category

Marketing - Best Brand Experience - Consumer

Client's Name

Country / Region

United States

The Pagani Residences project in Miami, introduced their project to the world with a curated experience for their Pagani car collectors spearheaded by Snaplistings and Development Marketing Team. The Collector's Campaign stands as a paragon of how luxury branding can transcend the physical to meld seamlessly with the digital, creating an unparalleled brand experience. This initiative, masterminded by Senior Account Manager Carl Lorins, was not just about unveiling a property but about inviting Pagani owners into a legacy woven from the threads of innovation, artistry, and timeless design. The essence of this campaign was captured in the meticulously hand-drawn sketches (by Creative Director Sophie Schneider) of the Pagani Residences, each signed by Horacio Pagani himself, symbolizing the pinnacle of craftsmanship and elegance.

However, the journey into the Pagani ethos did not end with the tangible. Embedded within these gift boxes was a QR code, a portal that led Pagani owners to a meticulously crafted digital experience. This sign-up page was adorned with hand-drawn renders of Pagani cars, brought to life through subtle animations that illustrated the symbiosis between the architecture of Pagani automobiles and the Pagani Residences. This digital layer added a dynamic dimension to the brand experience, deepening the narrative by showcasing how the principles of design and excellence in Pagani cars translate into the living spaces of the Pagani Residences. The connection between the physical sketches and the animated digital experience underscored the Pagani legacy's extension from the roads to the realm of luxury living.

Credits

CEO / Snaplistings
Erica Sachse
Creative Director / Snaplistings
Sophie Schneider
 
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Entrant Company

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Category

Marketing - Consultation

Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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