2024
Entrant Company
Category
Client's Name
Country / Region
Each year, the Company, a global leader in the world of indexing, rebalances its family of North American indexes, which now represent trillion in assets. The rebalance is a significant market event, and the Company’s methodology – the indexing industry standard bearer for over three decades – is drawing more scrutiny from investors and regulators as the long-term trend toward passive investing has steered trillions of dollars into index-based products.
It is therefore a significant opportunity for differentiating the brand. The stakes are high as a miscommunication or poor execution could be catastrophic not just for the brand, but it could potentially trigger a market event that would ripple through the global financial markets.
PR plays a critical role because effective communications are essential to an orderly and smooth rebalance and also provide the foundation for an effort to educate investors and the overall marketplace.
Entrant Company
Tensik Industries
Category
Entrepreneur - Manufacturing
Country / Region
United States
Entrant Company
Thorne
Category
Marketing - Best Partner Marketing Campaign
Country / Region
United States
Entrant Company
InfoTrack US
Category
Business Technology Solutions - Office Productivity Solution
Country / Region
United States
Entrant Company
Ayala Land, Inc.
Category
Marketing - Best Integrated Marketing Campaign
Country / Region
Philippines