Fuelling Growth for Next-Gen Businesses

As Australia's first AI marketing agency, Collective Catalysts provides highly innovative marketing services for small to medium-sized businesses. Led by Founder & Director Kachina Dimmock, they combine traditional marketing with AI principles, to help their clients increase efficiency, reach a faster ROI and stay ahead of the competition.

Broadly, clients come to them with one of two key business goals in mind: increase revenue (need for more clients), or reduce churn (need to nurture existing clients). Collective Catalysts provides the marketing services that help them achieve that business goal - usually through regular, retainer-based work and involving paid advertising (Meta/Google), social media management, email marketing, blogging, etc.

As an early adopter of AI (with a focus on applying it ethically and responsibly), Kachina has harnessed the power of this technology for their business operations and clients. By incorporating AI into various processes and channels, Kachina has built a repeatable marketing framework that works smarter, not harder.

Before leading her own business, Kachina worked in marketing for over a decade, mainly in content and social media marketing for startups and the tourism industry. The initial iteration of her marketing business commenced during the pandemic and offered content marketing services.

Always eager to adapt, Kachina saw an opportunity in the rise of AI. When ChatGPT arrived with game-changing implications, instead of trying to reject and ignore it, Kachina completed certifications with the Marketing Artificial Intelligence Institute. She is also currently completing an MBA to provide genuine value and return on investment for their clients.

After four years in business, Kachina now outsources particular tasks to her creative team, which includes a copywriter, designer, and Meta ads specialist. The company has built a strong audience of SMEs and supports several time-poor service providers, including real estate agents, travel agents, and mortgage brokers.

Many marketing companies are still figuring out how to apply AI in their own business, let alone their clients’ businesses. By going ‘all in’ with this new technology, Collective Catalysts can stand apart in the industry.