LNG2023 Digital Marketing Campaign

Half Eaten Donut is a boutique ad agency that specialises in digital marketing for business and consumer events within Australia and globally.

With a focus on Facebook, Instagram, TikTok, Search, Display, LinkedIn and retargeting, Half Eaten Donut runs campaigns from start to finish, managing budget spends, tuning campaigns continually, and handling analytics and post-show reporting.

The agency has run many successful digital marketing campaigns for local and overseas event organisers, with a laser focus on delivering exceptional return on ad spend (ROAS) by following a specific system and methodology it has developed from running the digital marketing for over 400 events.

The team is made up of two professional digital marketers, Robin Stafford and Zirthang Bawm:

- Robin Stafford (Director): Robin has a background as a qualified sport and performance psychologist who has worked in the digital space for 14 years within agencies, large corporations as well as in Half Eaten Donut, which he founded. Robin has formed strong relationships within the event space, having specialised in this sector for ten years.
- Zirthang Bawm (Analyst & Programmer): Zirthang holds a Masters in Information Technology and Bachelor in Computer Engineering. He has worked within the digital marketing space, in the events industry in particular, over the past ten years, and has knowledge and skills bridging between technology/AI/data and the physical event industry.

Robin founded Half Eaten Donut upon seeing a specific gap in the event space: many digital marketing agencies supplying the event industry took a ‘set and forget’ approach. The event sector and events themselves are constantly evolving, meaning that the traditional arrogant mindset simply wasn’t getting results. Robin and Zirthang understood that people with passions buy tickets to events that connect with their passions, and made it their mission to drive these purchases through intelligent digital marketing strategies.