2024

UWM LIVE!

Entrant Company

United Wholesale Mortgage

Category

Event - B2B Event

Client's Name

Country / Region

United States

UWM LIVE! is an experience for independent mortgage brokers and their real estate partners unlike any other. Hosted at United Wholesale Mortgage’s campus in Pontiac, Michigan, this 2-day, no-cost-to-attend event brought together UWM’s broker clients and their real estate partners from across the country to build relationships, learn best practices and grow professionally. In just 2 years, it has become the largest and most anticipated industry event in the country, growing from 2,500 attendees to over 6,000. The event combines game-changing announcements, industry-leading best practices, motivational speaking and unparalleled networking opportunities, leaving attendees feeling inspired and motivated by the momentum of the wholesale broker channel.

The event kicked off with a large-scale networking event and the Expo Hall, which hosted over 50 informational booths, educating attendees on UWM’s tools and technology. Step-by-step demos by product owners provided brokers with a unique opportunity to understand how these resources can help streamline the loan process and maximize their business performance. Additionally, clients learned from SMEs on topics ranging from building a social media presence to understanding loan process efficiencies.

The second day consisted of motivational, informative and interactive speaking sessions, moderated by UWM Leadership Coach and former NCAA champion, Mateen Cleaves. The main session featured keynote speaker, Tony Robbins, who tailored his presentation to mortgage brokers, focusing on creating a competitive advantage and brand building. Additionally, UWM’s President and CEO and owner of the Phoenix Suns and Mercury, Mat Ishbia, motivated attendees with a high-energy presentation on the growth of the wholesale channel and concluded with an exciting announcement of two new exclusive UWM technologies developed to help brokers increase efficiencies and grow their business. The day also included informative sessions from industry experts, including HGTV’s Tarek El Moussa and top mortgage brokers from across the nation discussing topics from how to obtain five-star reviews on Google to creating social content your customers crave.

Credits

President and CEO/United Wholesale Mortgage
Mat Ishbia
EVP, Chief Marketing Officer/United Wholesale Mortgage
Sarah DeCiantis
AVP, Marketing Leader/United Wholesale Mortgage
Beth Kubasinski
Director, Marketing Event Production II/United Wholesale Mortgage
Corey Osterhout
 
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