Bolstering the reputation of a career in construction

10 to 1 Public Relations is a 12-year-old professional services company that provides communication expertise and consultation to organizations seeking to elevate brand awareness. The company has 12 team members at its office in Scottsdale, Arizona. This talented team guides and implements customized public relations strategies for each client with a focus on media relations, awards, speaking presentations, thought leadership, and crisis communications.

10 to 1 PR provides traditional public relations services to boost brand awareness for the nation’s largest employee-owned electrical contractor, Rosendin. The construction company is known for building large-scale commercial projects including SoFi Stadium, The Westin Anaheim, data centers for top tech giants, educational facilities, hospitals, and some of the biggest renewable energy facilities in the country. Services include media relations, award nominations, and crisis communications.

10 to 1 PR supports Rosendin’s marketing team with a staff of 4-5 people, working 60-80 hours a month. Since starting with us in 2018, Rosendin has increased our budget several times as they saw the value in our work to share stories about the company’s dedication to excellence, safety, and innovation.

With the construction industry still reeling from the challenges of the pandemic, 10 to 1 PR set out in 2023 to position Rosendin as an industry leader that offered career opportunities in a technology-forward company that valued safety. We reshaped the narrative around construction career opportunities by focusing on the individuals who come together for shared success, targeting young people and their parents to try to change their perception of the industry.