2023

Ayala Malls Market! Market! Pickleball Club (The First Pickleball Court in a Mall)

Entrant Company

Ayala Malls Market! Market!

Category

Marketing - Sports

Client's Name

Country / Region

Philippines

Ayala Malls Market! Market! is a shopping mall and business entity located within the central business district of Bonifacio Global City, also known as BGC Taguig in the Philippines. Launched in 2004, it is a bustling mall that offers a spectrum of shopping, dining, and entertainment experiences and holds the core value that "THE FUN IS IN THE FINDS." Market! Market! consistently provides a vast range of mall offerings, from essential shopping needs to exciting activities to try, buy, and enjoy. Everything one needs is within reach. Among its offerings is the experiential indoor/outdoor sport, PICKLEBALL. Ayala Malls Market! Market! officially launched the first-ever pickleball court in a mall in the Philippines, located at the Playzone on June 30, 2023.

PICKLEBALL is one of the fastest-growing indoor/outdoor paddle sports where players hit a perforated hollow plastic ball over a net using solid-faced paddles. In collaboration with award-winning gold medalist coaches and trainers from Team Islas Filipinas Pickleball League (IFPL), pickleball has been gaining enormous popularity in the country. Invented in the USA in 1965, it was introduced in the Philippines in 2023 through Coach Amiel Sarion, one of the coaches and medalists of Team Islas Filipinas Pickleball League (IFPL).

As a mall that features unique finds and promotes wellness, Ayala Malls Market! Market! has established support and partnerships with big brands. It provides not only a safe space for leisure but also advocates for fun activities and an active and healthy lifestyle. Professional and first-time players are already experiencing the benefits of playing pickleball every day, from forming friendships and engaging in friendly matches to achieving a healthier physique. PICKLEBALL has become an extremely popular and memorable craze.

Credits

Marketing Manager / Ayala Malls Market! Market!
Shaena Manzano
Sr. Marketing Associate / Ayala Malls Market! Market!
Corinthia Ogarte
 
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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