2023

Shadow Foam

Entrant Company

Shadow Foam

Category

Business Development - E-Commerce

Client's Name

Country / Region

United Kingdom

Shadow Foam is a high-density, durable grade of foam developed as an organizational solution for tool control. It finds common use across engineering, aviation, and various other industries.

Independently owned and operated in Northwich, Shadow Foam Ltd was incorporated in 2012. The company distributes foam in various sizes, handling hundreds of daily orders. These orders range from consumer toolboxes to craft and art supplies, collectibles, and various other applications, making it an essential storage strategy worldwide.

Shadow Foam predominantly markets itself through a weekly YouTube show and complementary organic social media channels. Despite being a local business, it boasts a global customer base. With automated systems for ordering and shipping, Shadow Foam embodies the organizational ethos it promotes. The company operates from three units in Northwich, led by Managing Director Jonathan Shone. Shone consistently innovates in the space and processes to enhance efficiency and cost-effectiveness. The company employs 12 people and continually refines its operations to ensure peak performance day in and day out.

Experiencing year-on-year increases in sales and brand awareness, Shadow Foam exemplifies the adage "Start small, think big." With gross sales surpassing £1 million this year, their ongoing success appears promising.

Credits

MD/Founder
Jonathan Shone
Operations Manager
Graham Sichel
 
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