Juraj Fehervari - Be Lenka

Juraj Fehervari is the CEO and the founder of Be Lenka company. Be Lenka manufactures barefoot footwear and attachment parenting equipment like baby carriers and wraps. The company was established in 2017 in Slovakia with Juraj's ambitious dream: "Changing the footwear habits of people around the world and bringing parents closer to their little ones."

Juraj fulfilled his vision by developing, manufacturing, and selling barefoot/minimalist footwear and ergonomic baby carriers/wraps, which represent reconnecting to innate instincts of unrestricted natural movement and being close to little ones where they feel safe and secure.

Be Lenka Barefoot or minimalist footwear is made in accordance with foot anatomy, enabling feet to move naturally without restriction and be in the most natural state, i.e., being barefoot. Wearing these shoes strengthens feet over time and alleviates many foot health issues, such as hammer toes and bunions.