2023

IZEA and TECNO - CAMON 19 Pro Mondrian Edition Launch

Entrant Company

IZEA Worldwide, Inc.

Category

Marketing - Telecommunications

Client's Name

TECNO

Country / Region

United States

IZEA worked with the global smartphone manufacturer TECNO on an influencer marketing campaign to promote the CAMON 19 Pro Special Edition, which has a design inspired by the artist Piet Mondrian in honor of the 150th anniversary of his birth. The CAMON 19 Pro Mondrian edition reinterpreted Mondrian’s De Stijl design on the phone shell; it changes color under UV light, creating a truly unique experience. The phone’s special edition gift pack in collaboration with the Boston Museum of Fine Art, is also designed to pay tribute to Mondrian art through the packaging design itself, custom earbuds, and accessories. It's a great example of thinking outside the box to connect a mobile phone to fashion, art, and lifestyle, reflecting TECNO's positioning as a pioneer in the industry.

To execute the campaign, they identified tech and lifestyle influencers, including a global, up-and-coming celebrity actress to host an in-person immersive event at the Museum of Fine Arts, Boston, connecting the product with its historical and artistic significance while gaining media attendance and coverage. To promote the launch event, IZEA collaborated with public relations partners to execute a press release and facilitate media interviews. IZEA managed all event logistics, including design, production, and day-of event management. As a result, their objectives for social media engagement and brand awareness were successfully achieved.

Credits

Campaign Director, Client Services/ IZEA
Palmer Wang
 
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