Brenna Eller: Defining Communication Excellence in the Uncharted Cannabis Market

Brenna is a results-driven senior communications professional who stops at nothing to go above and beyond for global cannabis leader, Canopy Growth, and has taken the unique challenges of the cannabis industry head-on. Brenna has challenged the status quo by leading unique campaigns and projects focused on redefining how consumers understand and engage with cannabis as a product to improve lives. Carving an uncharted path, Brenna was instrumental in defining Canopy’s corporate Canopy USA campaign, a barrier-shattering structure intended to allow the company to fast track its entry into the U.S. THC sector. Beyond driving and shaping the brand’s corporate strategy and voice, Brenna is integral in shaping Canopy’s social responsibility program, in addition to the company’s brand-led communications.