PR brand awareness strategy & campaign

About AvaFin

AvaFin (formerly known as CreamFinance) is an international Fintech group, operating since 2012. They utilize a state-of-the-art financial solutions technology platform to provide accessible loan products with minimal time-to-cash and maximum customer convenience.

They provide convenient loan products to consumers in 5 markets: Poland, Spain, Mexico, the Czech Republic, and Latvia, holding leading positions in each of these markets.

Their mission is to make money available. They tailor their loan products to the needs of customers and focus on providing a convenient and satisfying experience for them to establish long-term relationships to serve as the customers’ first choice to cover financial needs.

It is time for PR

After two years, they have decided to invest in their image and brand awareness again. They appointed the experienced PR Manager - Damian Juszczyk. It is a one-man PR Department, as a part of the HR Department (the PR Manager is responsible for external and internal communications, plus employer branding).