2022

Electric Moments

Entrant Company

Gravity Global

Category

Marketing - Automotive

Client's Name

LeasePlan

Country / Region

United Kingdom

In a declining B2B marketplace, it takes
a truly game-changing campaign to
outstrip targets for marketing-qualified
leads (MQLs) and orders. But that’s
precisely what LeasePlan UK (LPUK) has
delivered with Electric Moments.
Building on extensive research, designed to identify obstacles preventing businesses and drivers from choosing electric vehicles (EVs) over traditional combustion engine cars/vans, Gravity partnered with LeasePlan to developed a multifaceted campaign that would later be recognised as the most successful marketing campaign in LPUK’s history.

Informed and validated by extensive market research, the core creative theme underpinning this hugely successful campaign was ‘Electric Moments’, an emotionally-led territory that celebrated the ‘lightbulb’ moment when businesses and drivers realise the benefits of transitioning to EVs. Key to its success was the flexibility of Electric Moments; the extensive pre-campaign research helped us to uncover stories – or the ‘moment’ that EVs just made sense – and that in turn informed the creative messaging.
The impact has been profound. With a great ROI, the campaign has surpassed targets for MQLs and corresponding EV orders in LPUK’s direct B2B channel by a great margin respectively. Leads in the indirect
(broker-led) space have meanwhile doubled, with an acceleration in order run rate.

 
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PeopleScout Instagram

Entrant Company

PeopleScout

Category

Business Website - Best Use of Instagram

Country / Region

United States

 
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Entrant Company

Gravity Global

Category

Marketing - Marketing / Other___

Country / Region

United Kingdom

 
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Entrant Company

Gravity Global

Category

Marketing - Best Product Marketing Campaign

Country / Region

United Kingdom

 
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Morgan Elite Specialist Services, LLC.

Entrant Company

Morgan Elite Specialist Services, LLC.

Category

Product & Services - Consumer Products / Services

Country / Region

United States