2022
Entrant Company
Category
Client's Name
Country / Region
In a declining B2B marketplace, it takes
a truly game-changing campaign to
outstrip targets for marketing-qualified
leads (MQLs) and orders. But that’s
precisely what LeasePlan UK (LPUK) has
delivered with Electric Moments.
Building on extensive research, designed to identify obstacles preventing businesses and drivers from choosing electric vehicles (EVs) over traditional combustion engine cars/vans, Gravity partnered with LeasePlan to developed a multifaceted campaign that would later be recognised as the most successful marketing campaign in LPUK’s history.
Informed and validated by extensive market research, the core creative theme underpinning this hugely successful campaign was ‘Electric Moments’, an emotionally-led territory that celebrated the ‘lightbulb’ moment when businesses and drivers realise the benefits of transitioning to EVs. Key to its success was the flexibility of Electric Moments; the extensive pre-campaign research helped us to uncover stories – or the ‘moment’ that EVs just made sense – and that in turn informed the creative messaging.
The impact has been profound. With a great ROI, the campaign has surpassed targets for MQLs and corresponding EV orders in LPUK’s direct B2B channel by a great margin respectively. Leads in the indirect
(broker-led) space have meanwhile doubled, with an acceleration in order run rate.
Entrant Company
ShopStyle Collective
Category
Marketing - Best Affiliate Marketing Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Marketing - Branding, Advertising & Marketing
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Business Website - Manufacturing
Country / Region
United Kingdom
Entrant Company
Hourly by AMS
Category
Company & Organization - Startup of the Year
Country / Region
United States