2022

Electric Moments

Entrant Company

Gravity Global

Category

Marketing - Best Integrated Marketing Campaign

Client's Name

LeasePlan

Country / Region

United Kingdom

In a declining B2B marketplace, it takes

a truly game-changing campaign to

outstrip targets for marketing-qualified

leads (MQLs) and orders. But that’s

precisely what LeasePlan UK (LPUK) has

delivered with Electric Moments.

Building on extensive research, designed to identify obstacles preventing businesses and drivers from choosing electric vehicles (EVs) over traditional combustion engine cars/vans, Gravity partnered with LeasePlan to developed a multifaceted campaign that would later be recognised as the most successful marketing campaign in LPUK’s history.



Informed and validated by extensive market research, the core creative theme underpinning this hugely successful campaign was ‘Electric Moments’, an emotionally-led territory that celebrated the ‘lightbulb’ moment when businesses and drivers realise the benefits of transitioning to EVs. Key to its success was the flexibility of Electric Moments; the extensive pre-campaign research helped us to uncover stories – or the ‘moment’ that EVs just made sense – and that in turn informed the creative messaging.

The impact has been profound. With a great ROI, the campaign has surpassed targets for MQLs and corresponding EV orders in LPUK’s direct B2B channel by a great margin respectively. Leads in the indirect

(broker-led) space have meanwhile doubled, with an acceleration in order run rate.

 
2022
Leyes Media: PR Agency of the Year

Entrant Company

Leyes Media

Category

PR & Communications - PR Agency of the Year

Country / Region

United States

 
2022
Your Imagination Starts With Our Finish

Entrant Company

Gravity Global

Category

Marketing - Best Content Marketing Campaign

Country / Region

United Kingdom

 
2022
QNET #BottleSelfieChallenge

Entrant Company

QNET

Category

Marketing - Best Cause Marketing Campaign

Country / Region

Singapore

 
2022
AccuTitle, Leading Provider of Title Management Platforms

Entrant Company

AccuTitle

Category

Company & Organization - Real Estate

Country / Region

United States