2022

Celebrus Website

Entrant Company

D4t4 Solutions Plc

Category

Business Website - Best Content

Client's Name

Country / Region

United Kingdom

The corporate landscape of D4t4 Solutions has changed drastically throughout 2021 and 2022. With new leadership in place, the business has expanded globally and continues to innovate in product and messaging. In late 2021, the business hired a new marketing leader to assemble a power team for the purpose of modernizing brand content and messaging.



D4t4 Solutions, the parent company of Celebrus, had one goal – to bring to light the complex and robust Celebrus technology in simple to digest, non-technical messaging.



In April 2022, the new Celebrus.com website was launched, along with the updated content. The team transformed a dated, dark brand persona to a vibrant, cutting-edge technology brand that welcomes website visitors and embodies the powerful technology solution that Celebrus is.



The overall content goal for the website was, and continues to be, simplifying messaging to bridge the gap between technical users and the business units that benefit from the outcome the technology produces – the data. The content had to be compelling enough to speak to the benefits of the technology to the business, while explaining the overall use cases and functions of the technology.



The website copy strives to compel inbound lead generation, enticing the readers to engage and take actions such as securing downloadable content or scheduling a conversation with the sales team. The general copy is supported with additional content in the form of long and short form videos, downloadable case studies, industry trends, eBooks and white papers.



The Celebrus tone and content now reflects its unique position as the only solution on the market to combine real-time first-party data capture with advanced contextualization and decisioning features. The use of written and graphic content now accurately explains pertinent product features and provides appropriate use cases to further illustrate the strength and complexity of the product.

Credits

VP of Marketing/ D4t4 Solutions
Tiffany Staples
Senior Brand Marketing Manager/ D4t4 Solutions
Laura Ballam
CEO/ D4t4 Solutions
Bill Bruno
 
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