GroupSync(

Groups360 is on a mission to make group booking better for all.

The company’s platform, GroupSync, provides enhanced electronic RFP capability so that event planners can more efficiently search, source and book groups at over 200,000 properties worldwide. This web-based solution provides greater access to hotel group rates and inventory for faster, smoother booking and includes a proprietary RFP-free group booking option called Instant Booking.

Groups360 launched GroupSync in 2014. In 2019, Accor, Hilton, IHG and Marriott made investments to speed the development and rollout of GroupSync. Earlier this year, Blackstone and two other private equity firms made additional investments to fuel the company’s international growth. Thanks to the rapid adoption of GroupSync technology, soon 20,000 of the nearly 200,000 RFP accessible global properties will be equipped to offer instant booking for group rooms and space. The company is the first to deliver both and at scale. Today, Hilton Hotels, Omni Hotels, IHG and Premier Inn are offering GroupSync’s Instant Booking capability across some or all of their estates. Accor has announced its worldwide launch later this year.

Groups360 has offices in Nashville, London and Singapore.