United Kingdom | 2022

Bring it On

Entrant Company

Gravity Global

Category

Marketing

Client's Name

EGR RollTrac

Sub-Category

Best Integrated Marketing Campaign

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut. EGR needed to launch the new RollTrac in to the UK marketplace in 2020, so Gravity conceived and delivered a digitally focused and integrated campaign to launch the EGR RollTrac in the UK in September 2020, raising awareness of the new product and its attributes, driving traffic to the website, and ultimately generating sales enquiries via their UK distributor.

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