2022

Bring it On

Entrant

Gravity Global

Category

Marketing - Best Integrated Marketing Campaign

Client's Name

EGR RollTrac

Country / Region

United Kingdom

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks
(Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut. EGR needed to launch the new RollTrac in to the UK marketplace in 2020, so Gravity conceived and delivered a digitally focused and integrated campaign to launch the EGR RollTrac in the UK in September 2020, raising awareness of the new product and its attributes, driving traffic to the website, and ultimately generating sales enquiries via their UK distributor.

Credits

Gravity Global
All@GravityGlobal
 
2022
MAKING EVERY VOICE COUNT
Creative

Entrant

Reingold

Category

Creative - Best Digital Campaign

Country / Region

United States

 
2022
Lazarev. - product design firm
Business Website

Entrant

Lazarev.agency

Category

Business Website - Business to Business

Country / Region

Ukraine

 
2022
DevOps/Agile Implementation of SAP Change Management
Information Technology

Entrant

Gainesville Regional Utilities

Category

Information Technology - Utilities

Country / Region

United States

 
2022
Leyes Media: PR Agency of the Year
PR & Communications

Entrant

Leyes Media

Category

PR & Communications - PR Agency of the Year

Country / Region

United States