2022

Your Imagination Starts With Our Finish

Entrant Company

Gravity Global

Category

Marketing - Chemicals

Client's Name

AkzoNobel

Country / Region

United Kingdom

Content means different things to different people. Articles. Videos. Podcasts. All sorts. Sometimes the written word has been pushed to one side in favour of newer, shinier toys in the marketeer’s kitbag. But for certain audiences, the power of the written word – and written content – is arguably still the most influential tool. The ability for an expert to present an articulate, coherent argument around a core theme or idea that sparks the imagination and creativity of others can be an incredibly effective tool. So when AkzoNobel wanted to reach an international audience of architects for its Interpon brand, and convince them of the benefits of powder coatings over traditional liquid paints, we suggested content was key. We proposed two, authoritative White Papers, one that focused on the design benefits of powder coatings and a second to focus specifically on sustainability. And what a success they turned out to be.

Credits

Gravity Global
All@GravityGlobal
 
2022
Valerie Jennings, JSMM CEO

Entrant Company

JSMM

Category

Entrepreneur - Branding, Advertising & Marketing

Country / Region

United States

 
2022
Electric Moments

Entrant Company

Gravity Global

Category

Marketing - Business to Business

Country / Region

United Kingdom

 
2022
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Entrant Company

Reputation

Category

Business Technology Solutions - Relationship Management Solution

Country / Region

United States

 
2022
Farmer Woman

Entrant Company

PR agency

Category

Company & Organization - Corporate Social Responsibility

Country / Region

Turkey