United Kingdom | 2022

Your Imagination Starts With Our Finish

Entrant Company

Gravity Global

Category

Marketing

Client's Name

AkzoNobel

Sub-Category

Chemicals

Content means different things to different people. Articles. Videos. Podcasts. All sorts. Sometimes the written word has been pushed to one side in favour of newer, shinier toys in the marketeer’s kitbag. But for certain audiences, the power of the written word – and written content – is arguably still the most influential tool. The ability for an expert to present an articulate, coherent argument around a core theme or idea that sparks the imagination and creativity of others can be an incredibly effective tool. So when AkzoNobel wanted to reach an international audience of architects for its Interpon brand, and convince them of the benefits of powder coatings over traditional liquid paints, we suggested content was key. We proposed two, authoritative White Papers, one that focused on the design benefits of powder coatings and a second to focus specifically on sustainability. And what a success they turned out to be.

Marketing
United Kingdom
Bring it On
EGR RollTrac

Entrant Company

Gravity Global

Category

Marketing - Best Integrated Marketing Campaign

Marketing
Philippines
Festival Of Lights Virtual Edition 2022
Ayala Land, Inc.

Entrant Company

Ayala Land, Inc.

Category

Marketing - Best Social Media Marketing Campaign

Information Technology
Philippines
Powering HR Solutions and People Forward through IT

Entrant Company

Asticom Technology Inc.

Category

Information Technology - Business to Business

Company & Organization
Australia
BGL Corporate Solutions Pty Ltd

Entrant Company

BGL Corporate Solutions Pty Ltd

Category

Company & Organization - Most Innovative Company of the Year