SIDEBAR SKINS
HEADER SKINS
Welcome
Original:
Original: Kostyantyn Cherednychenko is a 10-year eCommerce strategist currently leading all marketplace growth for Tempo Communications, a global telecom tools brand. Operating as a one-person department, he has full ownership of the eCommerce presence across the U.S., Canada, and UK — overseeing advertising, product listings, content strategy, international expansion, pricing oversight, product launches, and performance analytics. When he joined Tempo, the marketplace channel was underdeveloped and inefficient in a highly competitive category. Without an internal team or external agencies, he rebuilt the channel from the ground up. He architected a full-funnel advertising structure using Sponsored Products, Sponsored Display, and Brand Banners, created new creatives, KPIs, and dashboards for executive reporting, and implemented growth campaigns tailored to both branded and competitor audiences. His campaigns have driven multi-million-dollar revenue growth, expanded market share, and improved both top-line and bottom-line performance. The full-funnel portfolio has gotten 156M impressions and driven over $7M in ad-attributed sales, while maintaining profitability through strategic bidding, segmentation, and offer testing. He also built forecasting models and performance reporting systems using Looker and Excel to align advertising with contribution margins and category trends. These tools have helped guide executive decision-making and ongoing budget optimization. He led international expansion on marketplaces in Canada and the UK, tailoring listings, targeting, and promotional strategies to each region. In addition to execution, he manages relationships with external contractors and agencies, setting direction and holding partners accountable to performance benchmarks. With a Master’s in Data Analytics, he relies heavily on custom metrics, market intelligence, and structured experimentation to drive decisions at scale. This nomination reflects the transformation of a stagnant eCommerce channel into a high-performing, strategically aligned growth engine—delivered entirely by a single contributor. It demonstrates what’s possible when deep analytics, operational ownership, and bold creativity converge in a lean, resource-limited environment.
Original: Organizational/Individual Achievements (Past 1–3 Years) As the sole eCommerce strategist at Tempo Communications, a global telecom tools brand, I’ve led all marketplace operations across the U.S., Canada, and UK — including advertising, content, international expansion, pricing, analytics, and contractor oversight. Over the past 24 months, I have delivered measurable impact across every key performance indicator: Topline & Bottom-Line Performance Grew monthly eCommerce marketplace sales from ~$230K to over $466K, with 12+ months above the $400K threshold. Generated over $7.5M in attributed ad sales, while keeping ACoS tightly controlled — often in the 9–12% range. Drove total unit sales above 2,800 units/month, with increasing average order values, topping $202 per order. Increased organic contribution to up to 48% of total revenue, reflecting long-term brand and listing value gains. Campaign Execution & Ad Efficiency Sponsored Display campaigns alone generated over $2.5M in attributed revenue, with performance peaking at 4.93% ACoS. Maintained conversion rates consistently between 6–8%, even as traffic scaled to 60K+ sessions/month. Deployed full-funnel campaign logic using Sponsored Products, SD VCPM, and DSP with intent-based segmentation and ASIN-level targeting. Marketplace Visibility & Share of Voice Achieved Buy Box win rates above 95% for 18+ consecutive months, ensuring pricing and availability dominance. Increased page views from 49K to over 72K/month, boosting discoverability and customer touchpoints. Repositioned key SKUs with optimized pricing and content strategy to capture underserved subcategories. Operational Systems, Forecasting & Leadership Built real-time reporting dashboards in Looker and Excel, tracking CVR, TACoS, and contribution margin. Created forecasting models to align ad pacing with sales targets, demand spikes, and seasonal inventory constraints. Operated without an internal team; led and directed all agencies, contractors, and freelancers with full ownership of KPIs. These results represent the transformation of a stagnant eCommerce presence into a profitable, high-growth channel — driven solely by one individual applying strategic thinking, technical depth, and constant performance optimization.
Original: To achieve sustainable marketplace growth in a highly competitive B2B telecom category, I implemented a full-funnel performance strategy that integrated advanced advertising architecture, customized reporting systems, and cross-functional commercial planning — all within a resource-constrained, one-person operational model. 1. Full-Funnel Ad Framework Built From Scratch I designed and launched a multi-layered ad structure combining Sponsored Products, Sponsored Display (CPC and VCPM), and DSP. Campaigns were segmented by buying intent (branded, competitor, technical feature) and mapped to funnel stages. This allowed precise control over both reach and efficiency — resulting in $7.5M+ in attributed ad sales and a consistent monthly revenue baseline of $400K+. 2. Custom Keyword Segmentation & Offer Strategy Rather than rely on generic targeting, I built keyword clusters based on customer intent and ASIN-level performance. I combined this with creative offer testing (bundles, multipacks, price anchoring) to boost conversion rates and average order value. This segmentation, applied manually and refined weekly, contributed to a CVR consistently above 6% and generated growth without reducing prices. 3. Automated Reporting + Margin-Based Forecasting I created a KPI dashboard in Looker and Excel that integrated campaign performance, TACoS, and contribution margin. This enabled executive-level visibility and allowed me to forecast future growth tied to inventory and ad pacing. These tools were critical in keeping spend efficient while scaling. 4. Strategic International Expansion I led the company’s entry into the UK and Canadian marketplaces — writing localized copy, adjusting price structures, and customizing ad strategies. This opened up new revenue streams and validated the adaptability of our products outside the U.S. Why This Is Significant What makes these achievements unique is that they were all conceptualized, built, and executed by a single contributor — without an internal team, existing playbook, or agency support. The results show not just marketing execution, but strategic business building under lean conditions. The impact spans both topline growth and operational efficiency, positioning eCommerce as a primary revenue driver within the organization.