Entry

Score

Action

Category / Wining Level

Final Score

Validated Score

Judging Score

Published

Event - Employee Engagement Event
(Gold Winner)

Published

Event - Launch Event
(Silver Winner)

PO#

#TBA05259

Payment Status

Paid

PO Created Date

2025-10-22 15:19:40

Paid Date

2025-10-22 15:19:53

Competition

2025

Season

Entry ID

TBE105870

Entry Submission Date

2025-10-22 09:56:11

Member's Name

Rubens Filho

Member's Email

rubens@abracademy.com

Entry Level

Training

Results Publish

Published

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Yes

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Yes

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EE25020 - Employee Engagement Event
EE25034 - Launch Event

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Project Description

Between 2022 and 2025, Abracademy worked its unique magic to launch a new Global Leadership Development Programme for Warner Music.

Led by inspirational CEO Rubens Filho, Abracademy harnesses the power of real magic to drive exceptional performance across teams, leaders, and organisational culture across 15+ countries. Innovative events, programmes, and workshops conquer workplace challenges to supercharge leadership, employee engagement, and team performance.

Headquartered in New York, Warner Music is an iconic, global music entertainment company covering music, music publishing, and artist services. Operating in 50+ countries, Warner is the third-largest recording company worldwide, after Universal and Sony.

Delivering a Magical Launch Event to Boost Employee Engagement

Abracademy’s launch event for Warner’s training programme encompassed 82 global groups, 15 participants in each, via a series of two-hour interactive sessions. Overall, the events empowered almost 1,000 employees to develop a wonder mindset, self-awareness, explore their values and improve their leadership presence.

We delivered these transformational, immersive employee engagement launch events in the US, Europe, Mexico, Africa, LATAM and APAC, exploring how personal values can make someone a compelling and authentic manager.

Delegates concocted a magic potion to create their own style of leadership for the hybrid work world, and a magic-based exercise helped participants become more self-aware. Events were delivered by an Abracademy facilitator and magician, with a local team in the US to coordinate logistics. We delivered 82 Impact Sessions, across 15 countries, in eight languages - English, Spanish, Italian, French, German, Portuguese, Korean, and Mandarin.

Pre- and post-session surveys revealed that, after the workshops, managers experienced: 
-Increased awareness of their personal management values 
-Improved decision-making skills 
-More confidence expressing their personal leadership style 
-Plus, 95% of managers said they would recommend the programme to other managers

One participant said: “Thinking about our personal values and applying them to things that block us was a really useful exercise.”

Our launch event has had a profound impact on driving improved employee engagement at Warner Music. Thanks to our empowering sessions, managers are filled with confidence as they start the training and lead the business forward into the next chapter of their prrogramme.

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Actions	Link	Password Protected	Password	Display (Winner Info)	Display Checked
	https://abracademy.com/	No		Display

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