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Information Technology - Analytics (NEW)
(Platinum Winner)

PO#

#TBA04713

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PO Created Date

2025-03-21 02:41:27

Paid Date

2025-03-21 02:41:49

Competition

2025

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Entry ID

TBE105174

Entry Submission Date

2025-03-19 11:30:08

Member's Name

Aditya Arora

Member's Email

adi.arora3333@gmail.com

Entry Level

Others

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IT25005 - Analytics (NEW)

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Project Description

Project Description for Judges

Question 1 : Provide a brief description / background of your nominated organizational, departmental, team, or individual circumstance. (Your response to this question will be used for public display if your entry is awarded.)

Description
Aditya Arora served as a Head of Pricing, Valuations, and Products at leading financial institution, where he led initiatives that transformed business challenges into data-driven solutions. With deep domain knowledge and advanced analytical background, Aditya has established himself as pivotal leader in developing sophisticated analytical frameworks that drive business outcomes. His expertise spans algorithmic optimization, data integration, and feature engineering - skills he leveraged to architect the Dynamic Pricing Decision Engine and Deal Management Application for the organization's Small Business division. Aditya's leadership in analytics is further demonstrated through his ability to translate business requirements into technical specifications while managing cross-functional teams to deliver enterprise-scale solutions. As a recipient of the Circle of Excellence Award at his organization, Aditya has consistently demonstrated his commitment to excellence in analytics. His educational background includes an MBA during which he was awarded 50% scholarship and teaching assistantship, along with Academic Honor from Beta Gamma Sigma, a Master in Analytics with 3 .9 GPA, and multiple finance charters. 
Background
Aditya spearheaded the development of a comprehensive pricing ecosystem for Small Business that revolutionized how the organization approaches pricing decisions. As the lead analyst and head of pricing products, he orchestrated the design and implementation of a sophisticated pricing matrix capable of handling thousands of unique pricing permutations across multiple products. The solution he developed manages pricing for over 300,000 business customers with exposure exceeding $16 billion in actively designed.
The impact of Aditya's work has been substantial:
Reduced pricing decision time from two weeks to under two days
Decreased pricing errors to near zero
Generated millions in business savings through improved rigor, speed, and execution accuracy
Overall Business grew by more than 30% in under 3 years enabled by new channels and this capability 
His approach combined user-centric design principles with robust data architecture, creating an intuitive interface that simplified complex workflows for sales teams while maintaining algorithmic sophistication beneath the surface. Aditya's work on the Dynamic Pricing Decision Engine demonstrates his ability to balance technical depth with business acumen, making him an exemplary candidate for recognition in field of analytics.

Question 2 : Outline your nominated organizational, departmental, team, or individual achievements, dated 1-3 years prior, based on your selected categories.

Aditya Arora, as Head of Pricing, Valuations, and Products at a major financial institution, spearheaded the development of the Dynamic Pricing Decision Engine and Deal Management Application for Small Business Banking. This comprehensive suite revolutionized how pricing decisions are made for small business customers, addressing complex challenges through innovative analytics solutions.
Remarkable Impact
Under Aditya's leadership, the application now manages pricing for over 300,000 business customers with exposure exceeding $16 billion. His analytical expertise dramatically improved operational efficiency, reducing pricing decision time from two weeks to under two days while virtually eliminating pricing errors. The sophisticated algorithms and user-centric design have generated substantial business savings, estimated at several million dollars even in low-volatility environments.
Technical Innovation
Aditya engineered a dynamic pricing engine capable of handling thousands of unique pricing permutations across multiple products and channels. He led the development of complex optimization algorithms in Python that incorporate real-time factors and historical data to determine optimal pricing strategies. His work involved integrating disparate data sources, addressing data quality challenges, and implementing robust validation processes to ensure reliable pricing outputs.
Leadership Excellence
Aditya assembled and guided a cross-functional team of data engineers, business analysts, product managers, and software engineers. He conducted comprehensive user research to identify critical pain points and core needs within existing workflows. Through his leadership, the team successfully overcame significant technical challenges including:
Data complexity involving multiple sources with varying formats
Algorithmic complexity requiring sophisticated optimization techniques
Scalability needs for handling massive pricing scenarios
Aditya's exceptional work earned him the Circle of Excellence Award at his organization and recognition as an emerging leader in analytics. Additionally, his strategic vision for phased deployment ensured minimal business disruption while maximizing adoption. As a recognized thought leader, Aditya has shared his expertise as a panel speaker on Analytics and Marketing at UTD, further demonstrating his commitment to advancing the field of business analytics.

Question 3 : Provide examples of the strategies / plans you have introduced, in order to attain your nominated organizational, departmental, team, or individual achievements. Explain why the highlighted achievements are significant / unique.

Aditya Arora, as Head of Pricing, Valuations and Product at his financial institution, led the development of the Dynamic Pricing Decision Engine and Deal Management Application for small businesses. His strategic approach began with comprehensive business case development that outlined the vision, architecture, and technology stack. He assembled a cross-functional team and conducted in-depth user research to identify critical pain points in existing deal management workflows.
Data Integration Framework
Aditya engineered a dynamic pricing engine capable of handling thousands of unique pricing permutations across 20+ products and 3 channels. His data integration framework identified and mapped disparate core data sources, addressed data quality challenges, and engineered robust features for optimization algorithms. He implemented sophisticated optimization techniques in Python tailored to each sales channel, effectively managing complex product, customer, and channel variations.
User-Centric Design Methodology
Prioritizing user experience, Aditya focused on streamlining complex pricing workflows through parameterization of configurable elements, intuitive workflow design, and seamless system integration with existing sales and financial systems. His agile, iterative development methodology incorporated continuous user feedback through phased releases, allowing for resolution of unforeseen challenges as more users and channels were onboarded.
Unique and Significant Achievements
The application Aditya developed now manages pricing for over 300,000 business customers with $16 billion actively decisioned and implemented. His solution transformed operational efficiency by reducing pricing time from 2 weeks to under 2 days while reducing pricing errors to near zero, demonstrating exceptional impact on business operations.
The dynamic pricing engine's sophisticated architecture overcame significant technical challenges including scalability across massive pricing scenarios, integration of varied data sources, and implementation of complex optimization algorithms in a user-friendly interface.
Aditya's leadership in seamlessly integrating the new application with existing enterprise systems while minimizing disruption through strategic phased deployment showcases his exceptional technical and leadership capabilities. His work earned multiple internal recognitions including the Circle of Excellence Award at his organization, highlighting the significant business value delivered through analytics innovation.

Optional Context for Judges (Not for publication. This section is solely for judges' evaluation.)

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Link	Password Protected	Display (Winner Info)
https://www.bankingdive.com/news/small-business-satisfaction-digital-channels-banking-jd-power/697930/	No	Display
https://www.capitalone.com/small-business/bank/	No	Display
https://www.capitalone.com/about/newsroom/jd-power-2020/	No	Display

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