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Business Development - Artificial Intelligence
(Gold Winner)

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#TBA02573

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Paid

PO Created Date

2024-04-01 12:52:23

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2024-04-01 12:53:59

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2024

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Entry ID

TBE102885

Entry Submission Date

2024-04-01 08:06:37

Member's Name

Deepika Peringanji

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dperinganji@gmail.com

Entry Level

Information Technology

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BD24006 - Artificial Intelligence

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Project Description for Judges

Question 1 : Provide a brief description / background of your nominated organizational, departmental, team, or individual circumstance. (Your response to this question will be used for public display if your entry is awarded.)

Deepika: A Tech Titan Forging a Path in Privacy-First AI and Cloud Advertising

Imagine harnessing the power of AI and machine learning to revolutionize advertising, all while ensuring the strictest user privacy standards. This is the remarkable accomplishment of Deepika, a Tech Lead at Apple who has become a trailblazer in this critical field.

Deepika's journey began with a groundbreaking solution: a multi-tenant Ads ML Experimentation platform for Apple. This platform addressed the daunting challenge of balancing cutting-edge ML experimentation with the ever-important need for user privacy.  This innovation paved the way for more effective, efficient, and privacy-compliant ML models for ad ranking, relevance, and bidding, directly impacting strategic business decisions and revenue generation.

Deepika's leadership extends far beyond technical expertise. She skillfully navigated complex hurdles, including revamping the experimentation engine with a new user bucketing algorithm and ensuring a smooth transition while maintaining revenue-generating models.  Her strategic planning and execution showcased her remarkable ability to lead complex projects under pressure, all while prioritizing user privacy and data security.

Deepika's impact extends beyond AI for advertising. She played a pivotal role in migrating critical ad demand infrastructure and ML model data enrichment systems to cloud computing platforms. This monumental task involved modernizing the tech stack, enabling data ingestion from diverse sources, and ensuring scalability and security to fuel business growth. Her efforts significantly enhanced system efficiency, advertiser experience, and revenue generation, solidifying the foundation of the advertising business.

Deepika's contributions transcend technological advancements. She has established new standards for privacy and innovation within the digital advertising landscape. Her work exemplifies not only exceptional technical skills but also strong leadership qualities and a deep commitment to ethical principles in technology development. Deepika is a true champion for progress, and her achievements are highly deserving of recognition.

Question 2 : Outline your nominated organizational, departmental, team, or individual achievements, dated 1-3 years prior, based on your selected categories.

Deepika's groundbreaking work in applying Artificial Intelligence (AI) to advertising technology makes her a strong contender for the Artificial Intelligence Award. During her tenure as a Senior Software Engineer and Tech Lead at a leading tech company, she spearheaded projects that significantly impacted the industry.
Key Achievements
Innovative Platform Development: Led the creation of a first-of-its-kind, multi-tenant Ads ML Experimentation platform. This platform enables concurrent ML experiments while prioritizing user privacy through anonymization.
Revolutionizing Experimentation: Deepika spearheaded a 400% increase in ML experimentation for Ads, doubling the speed of experimentation. This significantly accelerated innovation in ad technologies.
Championing Privacy-Centric Design: Deepika architected a privacy-first framework for the platform. This ensures user identifiers remain anonymous and unlinkable to App Store activities.
Expanding User Base: Deepika successfully onboarded over 10 clients to the platform, doubling its adoption rate and demonstrating its value to a wider audience.
Driving Growth with Ethical AI
Deepika's commitment to integrating AI ethically within advertising has not only revolutionized technology but also driven substantial revenue growth. Here are some key highlights:
Exponential Revenue Increase: The platform fueled a multi-fold increase in global ad revenue. Services revenue grew from $15.76 billion in Q1 2021 to a staggering $23.12 billion in Q1 2024.
Global Reach and Impact: The platform now reaches billions of users across over 60 countries, powering popular applications like the App Store, News, and Stocks. This showcases its massive global impact.
Redefining the Industry Landscape
Deepika's pioneering work has positioned her company at the forefront of advertising technology and established new industry benchmarks for AI use.  Her efforts demonstrate a successful path to harmonizing innovation with user privacy, leading to a more ethical future for AI in advertising.
Conclusion
Deepika's exceptional contributions solidify her position as a compelling candidate for the Artificial Intelligence Award. Her development of a privacy-preserving Ads ML Experimentation platform has redefined industry standards. This achievement proves the immense potential of AI when aligned with ethical practices and user privacy. Through her visionary work, Deepika has driven significant revenue growth and cemented her company's leadership in the advertising sector.

Question 3 : Provide examples of the strategies / plans you have introduced, in order to attain your nominated organizational, departmental, team, or individual achievements. Explain why the highlighted achievements are significant / unique.

Deepika's Pioneering Vision: Reshaping Advertising with Ethical AI 
Imagine revolutionizing the advertising industry with AI, all while prioritizing user privacy. That's exactly what Deepika achieved, making her a standout nominee for the Artificial Intelligence Award. Let's delve into her groundbreaking strategies and their transformative impact.
Privacy-First Architecture: A Paradigm Shift
Deepika spearheaded a revolutionary "PrivacyFirst" approach, collaborating with legal and privacy teams. This resulted in a secure data flow architecture where user identifiers remain anonymous. This wasn't just about user privacy; it shattered industry norms, proving that AI innovation can thrive alongside user trust. Deepika set a new standard for ethical AI practices, paving the way for responsible AI implementation across the advertising landscape.
Multi-Tenant Experimentation Platform: Unlocking Unprecedented Speed
Driven by her visionary thinking, Deepika led the development of the first-of-its-kind multi-tenant Ads ML Experimentation platform. This groundbreaking platform allows for concurrent ML experiments while prioritizing user privacy. This innovation streamlines the experimentation process, resulting in a phenomenal 400% increase in ML experimentation for Ads use cases. But that's not all! Experiment velocity soared by 100%, enabling rapid iteration cycles that deliver a significant competitive advantage. Imagine developing and optimizing thousands of new models per month for ranking, relevance, and bidding – that's the power Deepika unleashed!
Phased Rollout and Risk Mitigation: A Masterful Orchestration
Deepika understood the criticality of a smooth transition when replacing a core system. To minimize disruption, she masterfully implemented a phased rollout strategy with clearly defined success criteria for each phase. This meticulous approach allowed for real-time comparisons between the old and new systems, enabling adjustments on the fly and mitigating potential business impact. Additionally, she established robust contingency plans for unforeseen issues. Deepika's leadership and foresight ensured a seamless transition that maximized the benefits of the new platform, showcasing her exceptional project management skills.
In Conclusion:
Deepika's innovative strategies transcend mere efficiency; they redefine the boundaries of what's possible in the world of advertising AI. Her unwavering commitment to user privacy coupled with groundbreaking advancements in AI experimentation solidify her position as a deserving candidate for the Artificial Intelligence Award.

Optional Context for Judges (Not for publication. This section is solely for judges' evaluation.)

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Link	Password Protected	Display (Winner Info)
https://www.nytimes.com/2022/09/06/technology/apple-ads.html#:~:text=Apple%20offers%20an,tailored%20to%20them	No	Display
https://www.cnbc.com/2022/10/25/apple-puts-more-ads-in-the-iphones-app-store.html#:~:text=CNBC%20confirmed%20new%20ad%20units%20showing%20up%20on%20app%20pages%20under%20a%20list%20of%20suggested%20apps%20titled%20%E2%80%9CYou%20Might%20Also%20Like.%	No	Display
https://developer.apple.com/videos/play/wwdc2021/10033/	No	Display

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