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Marketing - Artificial Intelligence (NEW)
(Gold Winner)

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Marketing - Information Technology (IT)
(Platinum Winner)

PO#

#TBA02251

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Paid

PO Created Date

2023-10-21 22:10:28

Paid Date

2023-10-21 22:13:40

Competition

2023

Season

Entry ID

TBE102376

Entry Submission Date

2023-10-21 19:27:54

Member's Name

Priyal Borole

Member's Email

priyal.borole@gmail.com

Entry Level

Information Technology

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MC23006 - Artificial Intelligence (NEW)
MC23049 - Information Technology (IT)

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Project Description

Priyal is a thought leader and strategic driven technologist encompassing deliver Engineering, Information technology leadership, Omni-channel customer experience and Marketing automation since 15 years. His technical expertise and business consulting has been recognized for driving targeted marketing and compliant servicing customers communications across North America, Asia, Europe and Middle East. 
Priyal has been leading data engineering, digital transformations across distinguished organizations within primarily Financial Services and historically in Retail and insurance enabling enterprises to empower and assist their customers specifically in financial and personal wellbeing while going through pandemic. He has been very instrumental in activating numerous complex use cases with product development, architecture, software development ensuring compliance, cyber security, auditing, and honoring customer preferences. Priyal has been acknowledged to drive marketing operations by build high performing teams to harness power of technology resulting business growth, brand loyalty across leads acquisitions and customer journey marketing and servicing campaigns. 
He is also part of sought-after panel to talk about driving customer experiences with marketing technologies stack and how different levels of organizations can leverage to derive successful results. His expressed thoughts have been published in recognized trade publications and avenues where industry leaders share ideas. Priyal has also been part of judging awards across the globe for example Globee and other leading Business , IT technology awards enabling him to explore innovation around the world and contribute with his knowledge.
Priyal has been also recognized for demonstrating professional focal points include data-driven decision-making, cross-functional collaboration, product roadmap oversight, resource optimization, machine learning, artificial intelligence, team leadership, data analytics, and problem solving. He delivers superior administration on the latter areas of expertise requires utilization of effective interpersonal, communication and organizational skills, as well as business acumen, systems analysis, and project and resource management to support optimal outcomes.

Project Description for Judges

Question 1 : Provide a brief description / background of your nominated organizational, departmental, team, or individual circumstance. (Your response to this question will be used for public display if your entry is awarded.)

Question 2 : Outline your nominated organizational, departmental, team, or individual achievements, dated 1-3 years prior, based on your selected categories.

Priyal implemented innovation transformative solutions across financials services, specifically business focusing on bank, credit card, wealth management (personal and retirement investments) and lending industry leader that were focused on communication strategy, technological implementations, operations process enablement and building high performing teams across multiple geographical locations to ensure ongoing development and support 24x7.
Key achievements include as follows.
1.	MarTech Platform Activation (2019-2022) - Priyal started enhancing the communications platform with the vision of scalability and considering business growth as well as specific areas that would require workflow management during pandemic to ensure customer experience around financial wellness and hardship building confidence amongst customers to save towards the future, resulting into not just betterment for the American population however growing funds growth within organization by more than $51MM. The campaigns initiatives resulted into company winning honorable Effie awards for 2 best marketing campaigns in financial services.
2.	Marketing Automation (2021-2022) - Around same the procedures created by Priyal helped elevate customer experience across other departments resulting into marketing and communication automation delivering seamless experience for marketers on analytics metrics.
3.	Communication Technology transformation(2022-2023+) - Priyal started exercising messaging alignment and strategy within personal lending business enterprise leading the technological transformation to drive communications intent from low to mid and leading into high intent spanning across single channel to multi- channel and creating a path for omni-channel communications. Couple initiative began in 2022 to consolidate channel and vendor strategy saved company ~1.1MM dollars in ongoing cost saving. With strategic leadership around Camapign automation, process improvements and agile discipline activation within marketing technology helped Priyal to drive business impact in reaching company goal of $871MM in new money and $20MM in reduced net loss and resulting into new campaign launch lifecycle reduction by 27% resulting into campaign growth from 60 to 180 in span of 20 months.
Upcoming strategic implementations of introducing AI augmented integrations lead by Priyal are forecasted to drive business growth up to $1.26Bn.

Question 3 : Provide examples of the strategies / plans you have introduced, in order to attain your nominated organizational, departmental, team, or individual achievements. Explain why the highlighted achievements are significant / unique.

Priyal coming into the enterprise and bringing out of the box thinking, he strategizes with the uniqueness of each organization calls for a fine-tuned tailored path that Priyal comes with around business processes, technology and resource management. 
With research and application Priyal had done around AI, Marketing automation and defining tech stack it helps Priyal to stay abreast of technology and provide strategic consultation and implementation of company specific industry MarTech solutions.
1.	The strategy involved building a solid relationship with PaaS vendor and leveraging in-depth use cases and technological acumen to lay out a multi-quarter plan to build foundational campaigns workflows, procedures in training team members, empowering them on components within consulting, development, and support areas. Applying strategic AI solutions in specifically focused areas of segmentation, content, personalization and analytics.
The procedures enabled individuals within enterprise to self-serve utilizing Email, Mobile Push, Web and Direct mail messaging.
2.	Stepping into another organization Priyal exercised assessment of technology platform, industry standard, business goals and people behind the technology and lay out a multi-year plan with executives and setting between milestones enabling agile processes and creating an empathetic cultural shift.
The ongoing effort being continuously improving delivery cycle reduction time, telemetry collection and creating high performing technology and operations team, demonstrated exemplary leadership to drive growth across acquisitions, customer engagement and managing better and sensitive communications to serve business to resonate clearly with customers facing financial hardship or improvement of financial wellbeing.
3.	Supporting enterprise with business use case consultation, Priyal added signification value in strategic technological path across unification of channel practices leveraging and defining scalable tech stack and framework around data ecosystem – data modelling, engineering methodologies, dev-ops release, vendor consolidation and 3rd party integrations. The strategic path involved training multiple areas of the company and surfacing playbooks and best practices for self service bring a cohesive partnership between marketing and technology teams.
A few key elements were emphasizing driving plans include machine learning, AI and defining processes across development, quality control and analytics.

Optional Context for Judges (Not for publication. This section is solely for judges' evaluation.)

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Link List

Link	Password Protected	Display (Winner Info)
https://www.finextra.com/blogposting/20727/marketing-automation-which-tech-stack-is-future	No	Display
https://www.deccanchronicle.com/in-focus/230821/artificial-intelligence-next-marketing-automation-frontier.html	No	Display
https://globeeawards.com/priyal-borole/	No	Display
https://www.pjbsr.com/wp-content/uploads/2021/08/001-01-01-pjbsr.pdf	No	Display

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