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Achievement - Achievement in Product Innovation
(Gold Winner)

PO#

#TBA01727

Payment Status

Paid

PO Created Date

2022-06-23 20:01:08

Paid Date

2022-06-23 20:04:16

Competition

2022

Season

Entry ID

TBE101476

Entry Submission Date

2022-06-23 19:57:47

Member's Name

Emily Kenison

Member's Email

awards@robecurls.com

Entry Level

Entrepreneur

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AA22008 - Achievement in Product Innovation

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Project Description

Project Description for Judges

Question 1 : Provide a brief description / background of your nominated organizational, departmental, team, or individual circumstance. (Your response to this question will be used for public display if your entry is awarded.)

With the growth of the DIY movement in 2020, RobeCurls Curling Headband was invented as a response to women experimenting with bathrobe belts as a heatless hair curling solution on TikTok that amassed millions of views. After creating dozens of prototypes, Emily Kenison invented the first Curling Headband to make it to the commercial market.

RobeCurls is designed with pillowy soft premium satin charmeuse, a built-in wire for a secure fit, and H²air-Tex™ microfiber fleece technology that locks in moisture for heatless curls that last five times longer than any other product on the market.

RobeCurls is an award winning invention having won the 2021 Beauty Innovation Award, and the 2022 Gold Stevie American Business Awards. With features in Cosmopolitan, Glamour, and The Today Show, it is changing how people go about their daily routines for the better. RobeCurls is designed with a foundation of sustainable business practices and innovatively designed products that offer a safer alternative for long-term hair health.

Question 2 : Outline your nominated organizational, departmental, team, or individual achievements, dated 1-3 years prior, based on your selected categories.

What started out as sketches strewn about the floor of an apartment turned into a company that continually redefines women-led entrepreneurship and inventions. Emily Kenison started with $500 in her pocket, which led to her first launch in September 2021 on Indiegogo. Within twenty-four hours the campaign was 100% funded and backed by thousands of supporters. After refining prototypes and testing feedback on over 500 women and men, RobeCurls became a patent pending design that created an entirely new category in the fashion and beauty industry.

Two months later, RobeCurls was accepted into the first mass retailer Walgreens with the Curling Headband being featured in over 130 stores with expansion to more doors nationwide. RobeCurls Curling Headband has been featured in several predominant publications including The Today Show, Cosmopolitan, Glamour, and has won numerous awards including the 2021 Beauty Innovation Award and the 2022 Gold Stevie American Business Awards. With 1500% year-over-year growth in revenue, RobeCurls has already reached seven figures within the first year.

With a growing team and exponential expansion within the first two years of business, RobeCurls focuses on customer success to broaden brand loyalty through social campaigns that shift the narrative around hair health and comfortable style. In partnership with 1% for the Planet, Surfrider Foundation, Billion Oyster Project, MAKE Projects, and Kiteboard 4 Cancer, RobeCurls keeps sustainable design at the core of product invention that benefits individual health and advocates for community causes. With a patent-pending design that has never been seen before on the market, RobeCurls Curling Headband is a purpose-driven product that is making waves in the industry to benefit the future of hair health.

Question 3 : Provide examples of the strategies / plans you have introduced, in order to attain your nominated organizational, departmental, team, or individual achievements. Explain why the highlighted achievements are significant / unique.

RobeCurls Curling Headband is innovative in its patent-pending design and offers an alternative in the hair industry that has never been seen before on this scale. The founder’s story is rooted in solving a consumer problem with a simple solution that gives people the freedom of time back and lowers daily routine frustrations by replacing heat curling tools with a heatless approach that is stylish, comfortable, and protects hair health against long-term damage.

One of the many challenges in the market is to build industry awareness around a new invention. As a strategic response, RobeCurls introduced CurlTalks, which are one-on-one consultations with customers to help them get the most of out of the product. The consultation offers a rewarding experience for customers and curl experts alike, as it develops product understanding and brand loyalty through personalized connections. RobeCurls is on a mission to empower optimism through originality, which means inventing products that challenge industry expectations by reshaping the narrative around hair health and beauty. To implement strategies to address industry hesitation, RobeCurls has developed video tutorials, expanded educational articles, and addressed customers personally with expert advice.

RobeCurls has developed a Curlfriend community that advocates for the heatless hair industry and has attracted millions of views that showcase how the original Curling Headband is making a difference in individual lives. Across effective solutions for customer success and innovative sustainable design, RobeCurls Curling Headband is the number one selling heatless hair curler that is changing how the fashion and beauty industry view the future of hairstyling.

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Actions	Link	Password Protected	Password	Display (Winner Info)	Display Checked
	https://www.robecurls.com/	No		Display
	https://www.youtube.com/watch?v=55skALcsv0U	No		Display

Credit List

Actions	Name	Title Organization
	Emily Kenison	Inventor & Founder

File List

File Link	File Size	File Link (System Resize)	File Size (System Resize)	Display(Winner Page)
upload/entry/files/TBE101476/27491656035883.jpg	804.86KB	upload/entry/files/TBE101476/small/27491656035883.jpg	199.75KB	Display
upload/entry/files/TBE101476/33181656035883.jpg	778.39KB	upload/entry/files/TBE101476/small/33181656035883.jpg	207.64KB	Display
upload/entry/files/TBE101476/29621656035900.jpg	299.11KB	upload/entry/files/TBE101476/small/29621656035900.jpg	97.48KB	Display
upload/entry/files/TBE101476/45951656035900.jpg	439.38KB	upload/entry/files/TBE101476/small/45951656035900.jpg	108.91KB	Display

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