2023
Entrant
Category
Client's Name
Country / Region
Ayala Malls U.P. Town Center (UPTC), with its vast open spaces and lush greeneries, has long been known as an ideal space for customers to shop and dine in the company of their pets. Rather than place restrictions, UPTC embraced this as a unique and enduring culture of its most loyal mallgoers. Most mall merchants have followed suit with restaurants offering water bowls to customers dining with their pets and retail stores having special zones where pets are welcome. These efforts coincide with recent statistics showing approximately 67% of Filipinos have dogs in their households, while 43% have cats. Most consumers, if not all, are showing an increasing preference for pet-friendly establishments.
Entrant
Ayala Land Inc.
Category
Marketing - Community
Country / Region
Philippines
Entrant
RackTop Systems
Category
Customer Service - Technology / Science
Country / Region
United States
Entrant
Proactive Worldwide
Category
Achievement - Achievement in General Excellence
Country / Region
United States
Entrant
Trippant
Category
PR & Communications - Best PR Strategy Communcations Strategy
Country / Region
United Kingdom