2023

U.P. Town Center: Paws & Play Year 5

Entrant

Ayala Malls Inc.

Category

Marketing - Community

Client's Name

Country / Region

Philippines

Ayala Malls U.P. Town Center (UPTC), with its vast open spaces and lush greeneries, has long been known as an ideal space for customers to shop and dine in the company of their pets. Rather than place restrictions, UPTC embraced this as a unique and enduring culture of its most loyal mallgoers. Most mall merchants have followed suit with restaurants offering water bowls to customers dining with their pets and retail stores having special zones where pets are welcome. These efforts coincide with recent statistics showing approximately 67% of Filipinos have dogs in their households, while 43% have cats. Most consumers, if not all, are showing an increasing preference for pet-friendly establishments.

 
2023
Estates on Fleek
Marketing

Entrant

Ayala Land Inc.

Category

Marketing - Community

Country / Region

Philippines

 
2023
BrickStor SP
Customer Service

Entrant

RackTop Systems

Category

Customer Service - Technology / Science

Country / Region

United States

 
2023
Breaking New Ground After 30+ Years
Achievement

Entrant

Proactive Worldwide

Category

Achievement - Achievement in General Excellence

Country / Region

United States

 
2023
Trippant: Elevating Excellence in PR and Storytelling with New Zealand Rugby Partnerships
PR & Communications

Entrant

Trippant

Category

PR & Communications - Best PR Strategy Communcations Strategy

Country / Region

United Kingdom